Visual ethnography project: recording messages from schools to community. They use nVivo. Analyses locked up in proprietary tool.
Recommends using image tags instead of nVivo to embed qualitative evaluation. Data aware publications, with the ICE authoring tool and microformats.
Given how scholarly publishing is run, data aware publications are currently unused -- publishers just take Word documents and put them to paper. Need at the least a standards group for semantic documents; and ARCS will have some tools to bear.